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Jelly Belly Releases Beer-Flavored Jelly Beans

Jelly Belly Releases Beer-Flavored Jelly Beans


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They smell like stale beer and taste like sweet beer

Jane Bruce

Jelly Belly's new beer-flavored jelly beans actually taste like beer.

Jelly Belly has produced some odd-flavored jelly beans in the past, but this one is certainly up there with the funkiest: they’ve released a beer-flavored jelly bean, called ‘Draft,’ and we’ve tasted them so you don’t have to.

The company claims that the flavor was inspired by a hefeweizen wheat beer, and their ‘tasting notes’ claim that the flavor is effervescent, clean, crisp, and containing wheat notes. We were sent a bag of the opalescent little gems to sample (along with an adorable little mug), so we opened the bag up and the first thing we noticed was the smell: beer! But not just any beer; beer that’s probably been left sitting out a little too long. Seriously, they smell like a frat house the night after a rager.

As for the flavor, the less said about it the better. There’s definitely a strong beer flavor up front, which quickly dissipates into the flavor of flat beer with 15 packets of sugar dumped into it. It tastes like, well, sweet beer.

So don’t be surprised if at some point in the near future you come across beer-flavored Jelly Bellies. Feel free to sample them for novelty’s sake, but if you want something that tastes like beer, have a beer!


Beer-Flavored Jelly Beans Exist and They Come in a Beer Can

In the spirit of Easter, I’m going to start with some good news: Jelly Belly sells draft beer-flavored jelly beans! And they come in a can!

Ready for the bad news? The only buzz you’re gonna get from these jelly beans is a sugar buzz, because they’re non-alcoholic.

I mean. I guess I get it—jelly beans are primarily for children, after all. But putting them in a beer can seems like a cruel trick, ya know?

WATCH: How to Make a Speckled Egg Nest Cake

It’s already annoying to open a beer can to find something other than beer. Now you’re telling me they’re non-alcoholic? COOL.

Disappointing ABV (or lack thereof) aside, these are kind of fun. The exterior of each bean has an “iridescent finish” that makes them look like they were poured “straight from the tap,” according to Jelly Belly.

The flavor is inspired by German-style efeweizen ale with an �rvescent, clean, crisp, and wheaty taste.”

You can buy a single can from Amazon for $7.28 or a 6-pack for $35.

If you prefer your beer-flavored candy from a bottle instead of a can, Jelly Belly has you covered𠅊 pack of two bottles will set you back $6.45.


Just when we thought you'd seen every flavor of jelly bean imaginable, we find out that Jelly Belly has been selling entire cans of beer-flavored jelly beans — and they're nonalcoholic! That's right, you can have your beer flavor (and candy) without any hangover symptoms. Each Draft Beer Jelly Bean 1.75-ounce can ($5) is filled with five small bags of jelly beans, which have a shimmery finish that mimics a bubbly, freshly poured look. So cool!

You can also mix up a fun "drink" in your mouth with any combination of jelly beans you like. Jelly Belly recommends eating two draft beer beans with one peach-flavored bean for a summery sangria taste, or swapping the peach for a red apple jelly bean to recreate the flavors of an apple shandy. If you're feeling really adventurous, try two draft beer beans with a lemon-lime bean and a Tabasco jelly bean for a candy-based Michelada in your mouth. The possibilities are endless.

Keep reading for a glimpse at the beer-flavored jelly beans and for a look at how to open the (reusable!) faux beer can.


A&W® Root Beer Jelly Beans - 10 lbs bulk

Jelly Belly A&W ® Root Beer jelly beans in bulk. Taste exactly like the soda flavor! From Jelly Belly's Soda Pop Shoppe™.

<font face="proxima-nova, sans-serif"><span style="font-size: 13px"></span>10 lbs of A&ampW® flavor Jelly Belly jelly beans, bulk packaged. Approximately 400 beans per pound.<br><br>1-10 lb case.<br><br>Sold by weight, not volume.<br><br>All Jelly Belly jelly beans are OU Kosher, gluten free, peanut free, dairy free, fat free and vegetarian friendly.<br><br>NOTE: We adhere to strict food-safety regulations set by the FDA and other entities. The 10 lb. bulk case is a food grade cardboard box. We have packed these boxes using machines – no human hands have touched the finished candy inside. We don’t put these bulk jelly beans in plastic so that the candy won’t get sticky and clump in transit. Once you’ve received your candy, feel free to portion it into sealed bags or containers and store in a cool, dry place.</font>

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Cheers to Jelly Belly's New Wine-Flavored Jelly Bean

Rosé, that pink wine of summer, will live on into fall thanks to a new release from iconic candy brand Jelly Belly. The company just announced the release of its newest bean flavor, rosé.

The pink beans are "deliciously dry yet sweet," a company spokesperson said in an email. "The candy itself is a beautiful pink with an iridescent finish that brings to mind the effervescence of a real sparkling wine."

Despite their boozy inspiration, these beans are entirely alcohol-free.

These rosé beans join a plethora of wine-inspired chewy treats. One of the first, Sugarfina&aposs Rosé All Day Gummy Bears, was so popular the gummies had a waitlist with more than 15,000 names. Now, these bears plus are part of the brand&aposs expanded Cocktail Candies line, with options like Champagne Bears. These gummies are tops in list of great gifts for hostesses, friends, and neighbors.

The rosé beans also join Jelly Belly&aposs other drink-inspired options, like margarita, pina colada, and even draft beer. These beans are also free of alcohol (as well as gluten, dairy, fat, and peanuts).

Look for Jelly Belly&aposs rosé beans this October. They&aposll be sold in 1.5-ounce and 5.6-ounce miniature bottles, which makes them ideal for quick party favors, girlfriend gifts, or sweet "I&aposm thinking of you" mementos. They&aposll also be sold in bulk.


Jelly Belly Serves up World’s First Beer Flavored Jelly Bean

FAIRFIELD, CALIF., Jan. 18, 2014 ­­&mdash When candy makers at Jelly Belly Candy Company set out to create the world&rsquos first beer flavored jelly bean, the question wasn&rsquot how it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.

Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.

&ldquoThis took about three years to perfect,&rdquo says Ambrose Lee, research and development manager for Jelly Belly Candy Company. &ldquoThe recipe includes top secret ingredients, but I can tell you it contains no alcohol.&rdquo

The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.

&ldquoUsually the factory has a sweet and fruity aroma, but when we&rsquore making this flavor it&rsquos just like being in an ale house,&rdquo says Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company.

&ldquoAnyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you&rsquod imagine,&rdquo says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

&ldquoI love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way,&rdquo says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. &ldquoJelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.&rdquo

Draft Beer Jelly Belly beans are a wonderful gift for beer lovers for Father&rsquos Day, birthdays, and even St. Patrick&rsquos Day and Oktoberfest . The new flavor will be available at candy counters throughout the world in early 2014.

Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Flavor innovation doesn&rsquot stop with the Jelly Belly bean flavor itself. Thoughtfully combining Draft Beer with other Jelly Belly bean flavors create &ldquobeer cocktail&rdquo flavors, a beverage trend among craft beer connoisseurs, including The Beeroness blog:


Jelly Belly Packs Draft Beer Jelly Beans into New Gift Options

FAIRFIELD, CALIF., May 5, 2014 ­­&mdash Following the overwhelming demand for Draft Beer Jelly Belly® jelly beans, the world&rsquos first beer flavored jelly beans, Jelly Belly Candy Company offers two new novelty package options perfect for gifting this innovative new flavor. In addition to bulk cases and single-flavor 3.5-oz Grab & Go® bags, this summer Draft Beer Jelly Belly beans will be available in a 1.75-oz. Jelly Belly Draft Beer Can.

Shipping in July, the 1.75-oz. Jelly Belly Draft Beer Can holds small pyramid bags filled with Draft Beer Jelly Belly beans. A great gift for beer lovers, it can be refilled with more Draft Beer flavor or other Jelly belly jelly beans once the pyramid bags are gone.

Draft Beer is an effervescent and crisp flavor packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free. Available only in single packs not available in mixes.

Beer has been a highly-requested flavor by consumers, and took three years in development to perfect. This is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics ® collection of six cocktail flavors.


The original Mr. Jelly Belly started a Willy Wonka-esque treasure hunt

Klein may have invented the original Jelly Belly, but he hasn't been involved with the company since the 1980s. That didn't stop him from starting a treasure hunt to win a candy factory just like Willy Wonka, though.

In September 2020, Klein announced that he's selling 1,000 tickets in each state for $49.99. One of those tickets will be a golden ticket in the shape of a gold-colored dog tag, according to CNN. Whoever gets it wins $5,000, a candy making course at the University of Wisconsin-Madison, and a candy factory to start their own company. Klein told CNN that part of the inspiration behind the contest was that "the world needs something positive to get their minds off their problems."

The treasure hunt announcement was big on promises but short on details. So much so that the Jelly Belly Candy Company had to distance itself from the competition. In an official statement posted on Facebook, the company made clear that it is in no way involved and that it "has not had a relationship with Mr. Klein since 1980 when it acquired the trademark" for Jelly Belly.



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